Brand Identity
Brand identity that works everywhere your business shows up
A logo is where it starts, not what you're buying. We build the whole system — logo, colour, type, layout rules — and we make sure it holds up on a website, a signboard, an invoice and a product bag.
Start a ProjectDeliverables
Most small businesses don't have a brand. They have one JPG file.
It was made by a print shop years ago. There's no vector version, so on a signboard it comes out blurry. Nobody wrote down the colour codes, so the blue on the visiting card doesn't match the blue on the website. There's no second version for dark backgrounds, so it sits in a white box on Instagram. None of that is a design problem. It's a missing system. We build the system.
Logo suite
Primary logo, a horizontal lockup for narrow spaces, and an icon or monogram for profile pictures and favicons. Plus single-colour and reversed versions for when full colour isn't possible.
Colour system
A defined palette with HEX and RGB for screens, CMYK and Pantone for your printer. So the blue is the same blue every time, everywhere.
Typography
A headline and body typeface that work together, with licensed or open-source options so you're never legally exposed. Tamil and English pairings where you need both.
Usage rules
Minimum sizes, clear space, what to do on photographs, and a short list of what not to do. The document that stops your brand drifting six months after launch.
All source files
SVG, PDF, PNG and EPS for printers, plus the editable Figma or Illustrator source. You own everything. No dependency on us.
A guidelines PDF
One document you can forward to any printer, signboard maker or freelancer, and they'll get it right without calling you.
Applications
Where your brand shows up
Process
How an identity project runs
Discovery — 60 minutes
What the business does, who buys from it, what your competitors look like, and where the brand will physically appear.
Direction
Two or three visual routes — mood, colour, type, feel. You pick one.
Design
We develop the chosen route into a finished logo suite. Two rounds of revisions included.
System & Handover
Colour values, type scale, usage rules, applications, every file format, the editable source, and the guidelines PDF, plus a walkthrough call.
Industries
Who we design for
Why us
Why choose Nivocra for Brand Identity?
Digital and Physical Together
CMYK and Pantone for print, HEX and SVG for screens — one system, every surface.
Bilingual By Default
Tamil and English lockups designed properly, not an afterthought in whatever font the software supplied.
Complete Handover
Every file format and the guidelines PDF. You own it outright — no dependency on us.
Reasoned Directions, Not Guesswork
Two or three visual routes with real reasoning, not twenty logos for you to gamble on.
Refresh Or Rebuild
If your existing logo has recognition worth keeping, we build the missing system around it instead of starting over.
Legally Safe Typography
Licensed or open-source typefaces only — you're never exposed to a font licensing claim.
Packages
Find your fit
Three tiers, from a logo suite to identity bundled with a full website. You'll get a firm quote after a discovery call.
| Feature | Logo Essentials | Identity System | Identity + Website |
|---|---|---|---|
| Logo suite | |||
| Colour & type | Basic | ||
| Usage guidelines | |||
| Print applications | |||
| Social profile set | |||
| Bilingual lockup | |||
| Website | |||
| Source files | |||
| Typical timeline | 1–2 weeks | 2–3 weeks | 4–5 weeks |
Fit check
Who this is for
Good fit
- Launching and need to look established from day one
- Have a logo but no system
- Outgrown your original identity
- Getting a website built and want it to hold together
Not a fit
- Need it by Friday (takes 2-3 weeks)
- Want twenty logo options (we present reasoned directions, not volume)
- Need company naming or trademark filing (we don't do either)